It’s hard to
make history

using only the processes
from the past.

We’re a dynamic, energetic, Louisville-based public relations agency with enthusiasm for the business. We take pride in partnering with clients who understand the value of public relations and how it can impact their business. Take a moment to learn about our company, services, clients, and staff — and discover what sets us apart from the rest of the pack.

A member of the Advertising Federation of Louisville, Tandem Public Relations and Marketing also belongs to the International Association of Business Communicators and the Public Relations Society of America’s Bluegrass Chapter, both of which have recognized our work.

People haven’t
changed.
The way you talk to them has.

  • Media Relations

    A clear and concise media strategy is required when building a reputation profile among any segment of the media. Tandem has repeatedly worked with clients to help them reach targeted audiences with compelling stories told through the lens of the media. With a solid grasp of the media landscape, Tandem knows how to tailor each client or situation to the needs of the press. Our ability to approach the media strategically is what sets us apart.

  • Crisis

    Every day, a new crisis erupts in the media. Who picks up the pieces and helps executives and companies put everything back together? The team at Tandem is well-versed in the crisis communications arena, having worked with local, regional, and national companies when a safety net wasn’t enough to save the day. We can step in at a moment’s notice, assess a serious situation, provide support and tactics for moving forward, and implement damage control measures designed to revive a reputation, salvage an image, or simply help avoid a disaster.

  • Advertising

    Creating a visual component for every brand-building campaign is often a critical step in the entire process. At Tandem, we work closely with clients, designers, and artists to make sure that separate elements are connected through sharp, exciting, and creative visuals. We apply our experience to create stimulating ads that get attention, as well as a broad range of collateral print and online elements that bring stories to life. Our ability to connect the dots through images, words, actions, colors, and ideas is the cornerstone of our business. That expertise translates into results for our clients and their brands, products, or events.

  • Brand Development

    Creating a brand image requires careful planning, persistence, and even a little luck. Tandem knows how to create the framework needed to establish a strong brand presence in the marketplace. But just as a brand image can be created, it can be destroyed due to a poor product, bad customer service, or reputation problems. Tandem has the experience to help create and establish a solid brand identity and protect it, as well.

  • Public Affairs

    A critical component of public relations is often public affairs — appealing to the community to build support for issues often associated with government or charitable enterprise. Public affairs programs operate within the realm of communicating with government officials, civic leaders, community officials, and a host of support organizations to build consensus toward an issue that may impact the entire civic landscape. Tandem works frequently, and successfully, with clients who need a targeted outreach program aimed specifically at these groups.

  • Events

    All too often, individuals and companies hold events for all the wrong reasons or with no clear purpose in mind. The team at Tandem works directly with clients to assess how an event meets achievable objectives, dovetails with an overarching strategy, or helps ensure a desired result. We provide guidance and support in all the details that go into event planning, including site selection, concepting themes, technical needs, and more. Our goal is to go above and beyond to ensure that the event makes strategic sense and that it creates an impression by delivering a message.

  • Media Training

    When the camera is in your face and the klieg lights are blinding your eyes, would you prefer to be prepared or not? There's no question about it — talking with the media and communicating a specific set of message is an art form. Tandem can jump in and provide media training to individuals and groups who don't want to be caught off-guard. We cover everything from understanding how the media works to how to survive a cutthroat interview. We can help create an insightful media training session that will instill confidence and a newfound ability to answer the tough questions.

Working with you. Not around you,
ahead of you, or in spite of you.

Helping clients move forward
by bending over backwards.

Sandra Frazier

Sandra Frazier

Founding and Managing Member

Sandra Frazier has over 20 years of public relations and community relations / investor relations experience at the corporate, nonprofit, and agency levels. In 2005, she founded Tandem Public Relations. Tandem’s clients include Fortune 500 corporations, nonprofit organizations, public institutions, and small businesses.
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Sandra Frazier

Founding and Managing Member

Sandra Frazier has over 20 years of public relations and community relations / investor relations experience at the corporate, nonprofit, and agency levels. In 2005, she founded Tandem Public Relations. Tandem’s clients include Fortune 500 corporations, nonprofit organizations, public institutions, and small businesses.

Prior to starting Tandem, Sandra worked for Doe Anderson as a public relations manager, where her work experience spanned both the nonprofit and private sectors, including managing public relations efforts for Community Health Systems, Ashland Inc., Valvoline Instant Oil Change, Eli Lilly, Louisville Slugger / Hillerich & Bradsby, and Fifth Third Bank.

Before returning to Louisville, Sandra worked in Boston for State Street Corporation and as an account executive at the Boston public relations firm Schneider and Associates, where her clients included HP Hood, Staples, Reebok, Pepperidge Farm, CVS Pharmacy, Arthur Andersen and John Hancock Financial Services.

Sandra serves as a director at The Glenview Trust Company, and previously served as a director of Brown-Forman Corporation and Commonwealth Bank and Trust. Additionally, she serves on the boards of 21st Century Parks, The Kentucky Center, Leadership Louisville, The Louisville Zoo Foundation, the Louisville City FC soccer team and on the Board of Trustees of Boston University and the University of Louisville.

A native of Louisville, Sandra has a master’s degree from Boston University, and a bachelor’s degree from Hollins College.

Sandra Frazier

Michael Tierney

Michael Tierney

Chief Operating Officer

For the past three decades, Michael Tierney has created marketing and PR campaigns for some of the country’s most formidable brands. His immediate past professional assignment was a 10-year stint at KFC where he served in a variety of marketing posts, starting as Director of PR.
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Michael Tierney

Chief Operating Officer

For the past three decades, Michael Tierney has created marketing and PR campaigns for some of the country’s most formidable brands.

His immediate past professional assignment was a 10-year stint at KFC, where he served in a variety of marketing posts. He started as Director of PR, acquired advertising responsibilities as Director of Advertising and PR, until finally he was named Director of Marketing for Snacks and Flavors, where he had responsibility for the fastest-growing part of the menu. During his time with the brand, system-wide revenues increased 28 percent — outpacing the industry for that period.

Prior to KFC, Michael was the Senior Manager of Consumer Products for Telecommunications pioneer MCI. While at MCI, Michael won a PRSA Silver Anvil in the Consumer Category. His work for brands like “Friends & Family” and “1-800-Collect” earned coverage in national and local media coast to coast. Michael was a regular spokesperson for the industry in the national media and earned a reputation for creating and executing distinct, differentiated product positioning in a commodity industry.

Michael started his career at Edelman Public Relations, representing consumer clients that included Vanity Fair, the Conference of Mayors, SC Johnson Wax, KFC and Kraft.

Michael Tierney

Tim Lawson

Tim Lawson

Director of Client Services

With more than 25 years of experience, Tim Lawson has managed just about every aspect of public relations imaginable. Before joining Tandem, Tim worked for Doe Anderson, where he managed all public relations activities for Valvoline Instant Oil Change, Shoney’s Restaurants and Morton’s Steakhouse, among other clients.
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Tim Lawson

Director of Client Services

With more than 25 years of experience, Tim Lawson has managed just about every aspect of public relations imaginable.

Before joining Tandem, Tim worked for Doe Anderson, where he managed all public relations activities for Valvoline Instant Oil Change, Shoney’s Restaurants, and Morton’s Steakhouse, among other clients. Prior to joining Doe Anderson, he worked for Creative Alliance, the largest ad agency in Kentucky, and managed a variety of consumer and government clients, including the Governor’s Office of Agricultural Policy, Kentucky Virtual.com, KFC, and the Technology Park of Greater Louisville. Tim’s clients have been featured on “The Today Show” and “Good Morning America,” and in Home Magazine, Southern Living, Good Housekeeping and The New York Times.

A graduate of the University of Louisville, Tim has a long history of working with nonprofit groups and his passion for public service has been recognized with national and local awards.

Tim was named to Business First of Louisville’s Forty Under 40 list and is a graduate of Focus Louisville.

Tim Lawson

Beth Moore

Beth Moore

Marketing and Public Relations Consultant

Beth Moore brings more than 25 years of corporate and agency marketing and public relations experience specializing in the consumer products sector. She has solid experience in brand marketing, youth marketing, cause branding and public relations. Prior to launching her consulting business, Beth held several marketing and public relations positions with Kentucky Fried Chicken (KFC), a division of Yum! Brands, the world’s largest restaurant company.
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Beth Moore

Marketing & Public Relations Consultant

Beth Moore brings more than 25 years of corporate and agency marketing and public relations experience specializing in the consumer products sector. She has solid experience in brand marketing, youth marketing, cause branding and public relations.

Prior to launching her consulting business, Beth held several marketing and public relations positions with Kentucky Fried Chicken (KFC), a division of Yum! Brands, the world’s largest restaurant company. As KFC Marketing Brand Manager, she developed strategic plans and insight-driven marketing initiatives for a variety of KFC products. Beth managed more than 50 major national brand initiatives through product research, development, test marketing and national launch for 5,400 KFC restaurants nationwide.
She launched and managed KFC’s Colonel’s Kids Charity (501c3), a national multimillion-dollar community affairs initiative designed to provide families with better access to high-quality childcare. She re-engineered the charity’s primary fundraising mechanism, resulting in more than $2 million annually, and created the brand’s first cause marketing campaign benefitting Colonel’s Kids. She worked closely with partners Entertainment Industry Foundation and the YMCA of the USA to launch the initiative.
As KFC Public Relations Manager, Beth managed the brand’s national public relations campaigns, community affairs programs, product placement initiatives, and crisis communications plans.
Prior to joining KFC and Yum! Brands, Beth worked in Atlanta with two national public relations agencies: Ketchum, and Cohn & Wolfe. She developed national media relations campaigns, retailer promotions, and special events for a variety of clients, including Hasbro Toy Group, Sylvan Learning Systems, FirstNight Atlanta, First Union National Bank, Millennium Rechargeables, Georgia Peach Commission, Imprinted Products — the 1996 Olympic Games pin licensee — and residential architectural designer Stephen Fuller.

She received a Bachelor of Science in Journalism from the University of Florida and, during college, worked at the London Tourist Board and Convention Bureau as part of a work / study program at Richmond College in London, England.

Beth Moore

Liz Carl

Liz Carl

Account Services Manager

Liz Carl’s extensive background in event planning and her passion for creative communication make her a dynamic talent on our team. A tried and true Louisville native, Liz graduated from Assumption High School before receiving her Bachelor of Arts in Communication from the University of Louisville, with a minor in Psychology.
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Liz Carl

Account Services Manager

Liz Carl’s extensive background in event planning and her passion for creative communication make her a dynamic talent on our team.

A tried and true Louisville native, Liz graduated from Assumption High School before receiving her Bachelor of Arts in Communication from the University of Louisville, with a minor in Psychology. After initially joining Tandem as the office manager, Liz has rapidly risen through the ranks to the position of Account Services Manager. She is a skilled communicator with an unmatched eye for detail, which has made her an invaluable asset in work for clients such as Ashbourne Farms, Louisville Healthcare CEO Council, and TARC.

Before joining Tandem, Liz worked as an event coordinator for racetrack titan Churchill Downs, managing logistics, client outreach and planning for several large, high-profile group events. Prior to this, she worked as the social media and events intern for the nonprofit Mattingly Edge, where she first stoked her passion for event planning with programs like Give Local Louisville, managing each of the organization’s social media platforms.

Liz Carl

Julia Stough

Julia Stough

Account Services Manager

Julia Stough returns to Tandem Public Relations as an Account Services Manager. She brings with her fresh ideas and an excitement to work with some of the best in the business. Throughout her educational and professional career, Julia has demonstrated a passion for communications, creative content, and innovative solutions.
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Julia Stough

Account Services Manager

Julia Stough returns to Tandem Public Relations as an Account Services Manager. She brings with her fresh ideas and an excitement to work with some of the best in the business.

Throughout her educational and professional career, Julia has demonstrated a passion for communications, creative content, and innovative solutions. Before joining the Tandem team full-time, Julia worked as a summer intern for the company in 2016, collaborating with the other account executives on a range of high-profile clients, including Advanced Dermatology, Family Scholar House, and the James Graham Brown Foundation.

Prior to her time at Tandem, Julia worked for two years as a marketing and communications intern for SuperFanU, a local fan loyalty program. She created client-specific content in the form of case studies, newsletters, and email blasts, and engaged a range of audiences on a national level.

In 2017, Julia finished her educational career at Miami University in Ohio. She graduated Summa Cum Laude with a Bachelor of Arts degree in Professional Writing and Marketing.

Julia Stough

When your name is Tandem,
the idea of partnership goes without saying.

Creating messages
that create messages.