Sandra Frazier
Founding and Managing Member
Sandra Frazier has over 25 years of public relations and community relations/ investor relations experience at the corporate, non-for-profit and agency levels. In 2005, she founded Tandem Public Relations. Tandem’s clients include Fortune 500 corporations, non-profit organizations, public institutions and small businesses.
Prior to starting Tandem, Sandra worked for Doe Anderson as a public relations manager, where her work experience spanned both the nonprofit and private sectors, including managing public relations efforts for Community Health Systems, Ashland Inc., Valvoline, Eli Lilly, Louisville Slugger/Hillerich and Bradsby and Fifth Third Bank.
Before returning to Louisville, Sandra worked in Boston for State Street Corporation and as an account executive at Boston public relations firm, Schneider & Associates, where her clients included HP Hood, Staples, Reebok, Pepperidge Farm, CVS Pharmacy, Arthur Andersen and John Hancock Financial Services.
Sandra serves as a director at The Glenview Trust Company, and previously served as a director of Brown-Forman Corporation and Commonwealth Bank and Trust. Additionally, she serves on the boards of 21st Century Parks, The Kentucky Center, Leadership Louisville, The Louisville Zoo Foundation, the Louisville City FC soccer team and on the Board of Trustees of Boston University and the University of Louisville. In 2018, she was inducted into the Junior Achievement Kentucky Business Hall of Fame, has been named as an inaugural member of Business First’s “Power 50,” was recognized by the Kentucky Gazette’s 2022 list of Notable Women in Kentucky Politics and Government, and is the Advertising Federation of Louisville’s 2024 Louisvillian of the Year.
A native of Louisville, Sandra has a master’s degree from Boston University, and a bachelor’s degree from Hollins College.