Helping clients move forward by being over backwards.

25 Years of Governor’s Scholars

Objective

The Governor’s Scholars Program, a free five-week intensive summer learning program for rising high school juniors wanted to take advantage of its 25th Anniversary to increase awareness of GSP’s mission and offerings and attract support from alumni and parents.

Strategy

Tandem Public Relations implemented a one year campaign designed to build awareness of the program through a kick off press event, a prominent op-ed feature in the state’s largest newspaper, The Courier-Journal, in addition to enhancements such as creating consistent communications materials, aggressive and ongoing media outreach and an e-blast program designed to “capture” alumni no longer in touch with the program.

Results

The kick off press conference and op-ed gave GSP the most coverage it had received in years. The consistent look and feel of collateral materials offered a professional image designed to appeal to potential participants, donors and community leaders. The monthly e-blasts gave the program a much needed forum for communicating with over 7,000 alumni on a regular basis.