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3DR Banks a Million

Objective

3DR Laboratories, a medical imaging company based in Louisville, was looking for investors to help support the company’s growth efforts. To attract those investors, 3DR needed to build awareness about their business.

Strategy

Tandem implemented a comprehensive, targeted media outreach program designed to enhance 3DR’s stature in the local business community. Prominent coverage in the local major newspaper, The Courier-Journal’s Business section, coverage in the highly regarded weekly paper Business First of Louisville and an extensive profile on the local FOX affiliate news program’s business segment gave the company the exposure it was looking for.

Result

Tandem’s partnership with 3DR helped convince potential investors convinced them to commit more than $1 million in investment funds.