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The Build the Bridges Coalition Paves the Way for Community Awareness

Objective

The Build the Bridges Coalition – a group of business owners, civic supporters and community leaders supportive of building two new Ohio River bridges and rebuilding Spaghetti Junction – needed to better communicate the importance of the project to the public and legislators. The time sensitive project gained urgency as it became apparent that the project costs would rise daily due to inflation, and looming budget cuts might further delay the project.

Strategy

Tandem worked with the coalition on an aggressive media relations outreach program, illustrating the importance of the project, gaining support, and challenging myths voiced by opposition groups.

Result

The Build the Bridges Coalition was able to secure $231.5 million from Kentucky legislators. Additionally, the enhanced website has become a community resource, allowing for increased understanding of the benefits of the project.