Objective

The IdeaFestival, a world class event featuring leading and diverse thinkers from around the globe, needed to build exposure beyond the boundaries of its host city, Louisville.

Strategy

Tandem maximized a limited budget for media placement and traditional advertising by working closely with the Festival to generate strong media interest. While Tandem worked closely with local media outlets, it kept a close eye on major national media outlets, including The New York Times.

Result

The Louisville media responded to Tandem’s outreach efforts with event profiles, business stories, features segments and live on-air radio interviews. But tandem successfully worked with an attending New York Times reporter to provide information, arrange interviews and remained in constant communication until a full-page business section profile of the event appeared in The New York Times a few weeks after the event. The exposure led to interest from other media segments, such as the Sci-Fi Channel, the Charlie Rose Show and others. Since then, the IdeaFestival has witnessed the strongest interest among guest speakers in its entire eight year history.

Objective

3DR Laboratories, a medical imaging company based in Louisville, was looking for investors to help support the company’s growth efforts. To attract those investors, 3DR needed to build awareness about their business.

Strategy

Tandem implemented a comprehensive, targeted media outreach program designed to enhance 3DR’s stature in the local business community. Prominent coverage in the local major newspaper, The Courier-Journal’s Business section, coverage in the highly regarded weekly paper Business First of Louisville and an extensive profile on the local FOX affiliate news program’s business segment gave the company the exposure it was looking for.

Result

Tandem’s partnership with 3DR helped convince potential investors convinced them to commit more than $1 million in investment funds.

Objective

The Build the Bridges Coalition – a group of business owners, civic supporters and community leaders supportive of building two new Ohio River bridges and rebuilding Spaghetti Junction – needed to better communicate the importance of the project to the public and legislators. The time sensitive project gained urgency as it became apparent that the project costs would rise daily due to inflation, and looming budget cuts might further delay the project.

Strategy

Tandem worked with the coalition on an aggressive media relations outreach program, illustrating the importance of the project, gaining support, and challenging myths voiced by opposition groups.

Result

The Build the Bridges Coalition was able to secure $231.5 million from Kentucky legislators. Additionally, the enhanced website has become a community resource, allowing for increased understanding of the benefits of the project.

Objective

Clodhoppers, a high-end retail boutique, wanted to take advantage of being the host city of the visiting Ryder Cup and invite out-of-town guests to their unique establishment.

Strategy

Tandem developed a postcard campaign boasting Clodhoppers as “Louisville’s Finest Selection of American Designers.” In an effort to build referral business, the postcards were provided to hotel concierge personnel and personal shoppers who have direct contact with the guests.

Result

The postcards were very well received and Clodhoppers enjoyed increased traffic and sales while Louisville hosted the Ryder Cup.