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Champions 4 Her Picks Up the Pace for Women and Girls

Objective

Champions 4 Her Walk, Run & Festival was designed to raise funds, awareness and most importantly, to build a local movement dedicated to improving the health and economic well-being of local women and girls. The organizers enlisted the help of Tandem to plan, market and execute this first-ever single day event of its kind in Louisville, one that brought ten mission-aligned organizations together for a single cause.

Strategy

Tandem developed a multi-platform marketing campaign, themed “Pick up the pace for women and girls, Louisville,” that not only engaged traditional outlets—print, radio and television—but also made grassroots gains in the form of half-time presentations at college basketball games, online donation drives and word-of-mouth strategy.

Result

Through aggressive media relations, event planning and coordination, and general publicity, Tandem was able to help Champions 4 Her Walk, Run & Festival exceed their initial fundraising and attendance goals.