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Clodhoppers Becomes a Winner with the Ryder Cup
Objective
Clodhoppers, a high-end retail boutique, wanted to take advantage of being the host city of the visiting Ryder Cup and invite out-of-town guests to their unique establishment.
Strategy
Tandem developed a postcard campaign boasting Clodhoppers as “Louisville’s Finest Selection of American Designers.” In an effort to build referral business, the postcards were provided to hotel concierge personnel and personal shoppers who have direct contact with the guests.
Result
The postcards were very well received and Clodhoppers enjoyed increased traffic and sales while Louisville hosted the Ryder Cup.