Helping clients move forward by being over backwards.

Designing the Right Campaign for The Lee W. Robinson Company

Objective

The Lee W. Robinson Company, a prominent interior design firm, needed a strong, visual communications campaign to showcase their services, and demonstrate their specialized approach to each client.

Strategy

Tandem worked with the client to create an unexpected “get-noticed” campaign that communicated an element of sophistication and elegance. A recognizable brand element – a woman in a little black dress – was integrated into every communications vehicle from invitations to advertising.

Result

In conjunction with a public relations outreach campaign, earned media and the recognizable brand element, awareness of the firm’s service was increased among existing and potential clients. Sales have grown exponentially over the last 3 years.