Helping clients move forward by being over backwards.
Gifted Gets Creative with a Unique Twist on Gift Buying Services
Objective
Gifted, a gift concierge service focused on proprietary gift selection, needed to establish itself as the purveyor of deluxe custom gifts.
Strategy
Tandem worked with Gifted to create a more successful gift giving experience by taking time to understand the recipient. Gifted helps their client create a recipient profile, from which they are placed in one of seven unique categories that Tandem helped classify, such as “The Adventurist,” “The Wanderlust” and “The Nester.” Based on the classification, a list of potential gifts is provided to the client.
Result
Gifted is an interesting and well designed service that makes the gift-giving experience simple, but always significant.