Helping clients move forward by being over backwards.

High Style Surfing on the Joseph’s Salon and Spa Dynamic New Website

Objective

Joseph’s Salon and Spa needed to upgrade their web site so current and potential clients could read about services, products and specials, and to purchase gift cards. In addition, the site needed to captivate visitors in a unique and compelling way.

Strategy

Tandem enhanced the site with a photo tour, online newsletters and feature stories, including monthly makeovers and lifestyle content designed to engage site visitors, building customer loyalty, repeat visitors and inviting them to join the Joseph’s community.

Result

Thanks to the approach of appealing to customers with information they are interested in, the site’s ability to engage visitors resulted in an increase in both website traffic and online purchases.