Helping clients move forward by being over backwards.

Lovey Logo Scores a Perfect 10

Objective

New to the couture athletic apparel arena, Lovey needed a logo that communicated the unique positioning of the brand.

Strategy

Tandem worked with Lovey to reinforce the fashionable, feminine and sporty image with a logo that reflected these qualities. (need more information)

Result

The result was the designation as “All-American Court Couture”, and a logo that is well received and highly visible among athletic “tween and teen” females.