Helping clients move forward by being over backwards.

From New Ideas to The New York Times

Objective

The IdeaFestival, a world class event featuring leading and diverse thinkers from around the globe, needed to build exposure beyond the boundaries of its host city, Louisville.

Strategy

Tandem maximized a limited budget for media placement and traditional advertising by working closely with the Festival to generate strong media interest. While Tandem worked closely with local media outlets, it kept a close eye on major national media outlets, including The New York Times.

Result

The Louisville media responded to Tandem’s outreach efforts with event profiles, business stories, features segments and live on-air radio interviews. But tandem successfully worked with an attending New York Times reporter to provide information, arrange interviews and remained in constant communication until a full-page business section profile of the event appeared in The New York Times a few weeks after the event. The exposure led to interest from other media segments, such as the Sci-Fi Channel, the Charlie Rose Show and others. Since then, the IdeaFestival has witnessed the strongest interest among guest speakers in its entire eight year history.